Business Owner and Securities Trader: Founded and ran the first female investment banking firm in the US that underwrote municipal bonds for major City and State issuers. Traded billions of dollars of securities in the public markets. Managed risk, investment selection and profitability.
Best-Selling Author: The Heroine's Journey: The Art Of Becoming The Heroine Of Your Own Life, Amazon; A Girl Needs Cash, Random House; Living Proof: Celebrating Gifts That Came Wrapped In Sandpaper AND The Heroine's Journey
National Keynote Speaker: Large Women’s and Financial Groups, including on the stages of Tony Robbins and T. Harv Ecker; Public Radio and Television, including appearances on CNN and NPR; Glamour Magazine and Wired.
Educator: Online Programs, Seminars, Coaching, and Consulting
Investor: Real Estate, Securities Markets, Internet Properties, Businesses
Philanthropist: Financial contributor and boots-on-the ground work to support disadvantaged young women in Africa.
She has been a keynote speaker to large audiences of women in university alumni groups, corporate settings, conferences and on stages for well-known thought leaders like T. Harv Ecker and Tony Robbins. She has appeared in national publications such as the Wall Street Journal and Glamour Magazine, and been on national media such as NPR and CNN.
Joan became nationally known as the founder and President of the first female-owned investment banking firm in the country that underwrote municipal bonds. Joan’s first book ‘A Girl Needs Cash’ (Random House) was built on her extensive 30-year career in the elite financial arena and launched her as a national voice on women and money. She also co-authored with Lisa Nichols ‘Living Proof, Celebrating Gifts That Came Wrapped In Sandpaper’. These two books became the foundational work for The Heroine’s Journey. Building on her previous work, Joan's third book, 'The Heroine's Journey: The Art of Becoming The Heroine Of Your Own Life' will be published in July 2024.
As a result of walking her own unique path as a Heroine, she is filled with purpose, meaning, joy and inner richness. It is from this place of “real success” that she has the honor of holding her clients and students in the light as they take the Heroine’s Journey and claim their own lives of true wealth. She says, "Helping women rise to the status of the Heroine of their own lives is the work that I was meant to do, and it’s truly my joy to be a catalyst for the blossoming of the awakened feminine."
The obstacles we face and the brilliant flowers we find along the path. With candor and courage, The Heroine’s Journey Creator, Joan Perry, with Co-Host Barbara Martin discuss what elevates us, what challenges us and everything in between. Learn more about each Step along the way and hear the voices of Heroines who have created miracles out of the lessons along the way.
1-on-1 Coaching with Joan
Book PLUMP Coaching Call
1-on-1 Coaching with Joan